Be Better Bash Celebrates Noble Studio’s 20th Anniversary with a festive event

Noble Studios hosted the “Be Better Bash,” a music festival-inspired celebration named after the company’s mantra, “Let’s Be Better Everyday.” The event was hosted to celebrate the idea of making meaningful connections, a rooted brand pillar within Noble’s brand personality.

The team pulled visual cues from music festivals and customized the visual language to represent the brand, featuring designs that reflected company inside jokes, personalities, and brand elements. A cohesive design system was developed, allowing for scalable artwork across various materials, including posters, stickers, pins, directional signage, wallpaper, swag, and a custom beer labeL.

Client
Noble Studios
Year
2023
Role
Art Director, Designer
Industry
Creative Agency
Services
Art Direction, Illustration
Be Better Bash logo in bubbly white and black lettering on blue
'Eats, jams, drinks, vibes' graphic in yellow on orange
'June 22, aka longest day of the year' date graphic on pink
Pattern of festival illustrations: rock-on hand, star, heart and music notes on blue
Illustrated unicorn, sun and fox characters on yellow

Digital Assets

A targeted digital campaign was launched to build excitement for the Be Better Bash, using bold graphics, playful messaging, and festival-inspired visuals to capture attention and generate early buzz. Across social media and digital placements, the campaign amplified anticipation, encouraged attendance, and set the tone for the celebration—establishing the event as a can’t-miss moment in honor of the company’s 20th anniversary.

Laptop showing the Be Better Bash site: 'Celebrating twenty years of meaningful connections'
Social post with the Be Better Bash logo and a fist-bump illustration
Social post with a rocking unicorn illustration and the Be Better Bash logo
Social post: 'Crack a beer and bump a fist'
Repeated 3D 'Twenty' lettering in orange and yellow

Event Materials

The event’s materials—shirts, pins, and posters—were designed as waypoint signage and collectible keepsakes that extended the Be Better Bash’s festival-inspired identity. Each item featured bold graphics, playful illustrations, and inside nods to the company culture, making them both memorable and highly shareable.

Custom Be Better Bash beer cans with illustrated labels
Person holding an 'Eats, jams, drinks, vibes' event poster
White t-shirt with the Be Better Bash logo and a fist-bump graphic
Hand holding a pink unicorn sticker
Set of Be Better Bash pins: logo, sun, unicorn, heart and rock-on hand
Person wearing a black t-shirt with a small rock-on hand emblem